Personally I’m looking forward to go there and meet a bunch of great thinkers within the field of Analytics. The program is jam-packed with interesting speakers amongst others Steve Jackson, Eric T. Peterson, Aurelie Pols and Jim Sterne just to name a few.
One of my biggest interests these days is to get a method to get away from the “last click wins”-model and I hope there will be some perspectives on that topic up there. One thing is for sure. Last Click Wins won’t last!