Monthly Archives: September 2009

A.Bach at Emetrics

In October I’m going to Stockholm to talk at Emetrics . Here I will present a case study on Telia Broadband in Denmark together with Steen Rasmussen from IIH Nordic.

Personally I’m looking forward to go there and meet a bunch of great thinkers within the field of Analytics. The program is jam-packed with interesting speakers amongst others Steve Jackson, Eric T. Peterson, Aurelie Pols and Jim Sterne just to name a few.

One of my biggest interests these days is to get a method to get away from the “last click wins”-model and I hope there will be some perspectives on that topic up there. One thing is for sure. Last Click Wins won’t last!