Monthly Archives: November 2009

The unclicking crowd

Posted on November 7, 2009 by abach

According to a new study only 16% of the online population accounts for almost all banner clicks. Seth Godin has a comment on it here. That is exactly why we need new ways of accrediting online media channels. A good attribution … Continue reading →

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TraceWorks and Attribution Management

Posted on November 4, 2009 by abach

TraceWorks asked in their Dojo which tool we would love to see in Headlight. Which tool can dramatically improve our performance? My answer is Attribution Management. I would LOVE to see a Danish provider participate in the race for developing the … Continue reading →

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