Monthly Archives: April 2014

Luxury brands common Ecommerce problems

Luxury brands have a hard time going into ecommerce. They struggle to combine UX conventions with the luxury experience they want to give to their customers and often they are also hesitant with promoting e-shops because of unsolved channel conflicts.

Econsultancy has a fine post about that today:

  • Their usability sucks – both navigation and naming terminology.
  • Sites are slow.
  • They ask for strange user details creating barriers to enter sites.
  • They hide their e-stores.
  • Site search is hidden – often the highest converting segment.
  • Neglecting onsite SEO.