Luxury brands have a hard time going into ecommerce. They struggle to combine UX conventions with the luxury experience they want to give to their customers and often they are also hesitant with promoting e-shops because of unsolved channel conflicts.
Econsultancy has a fine post about that today:
- Their usability sucks – both navigation and naming terminology.
- Sites are slow.
- They ask for strange user details creating barriers to enter sites.
- They hide their e-stores.
- Site search is hidden – often the highest converting segment.
- Neglecting onsite SEO.