About Abach Online

Abach Online is a freelance consultancy run by me – Anders Bach Waagstein.

I mainly do professional services around e-commerce in the following areas:

  • Strategy and business case development
  • Business optimization and analytics
  • Internationalisation
  • A-Z establishing and development of webshops (design, development, fulfillment, merchandising and marketing)
  • Interim management of online departments
  • Traffic building (all channels)
  • Content development  and translation (English, German, Danish, Swedish, Norwegian, Finnish and Russian
  • Staffing and organisational development (building and educating client’s e-com organisation)


I’m a Copenhagen based e-business consultant and have worked with e-business since 2005 when I graduated as MBA from Copenhagen Business School.

I am NOT your average agency guy since my background is on the client side. I focus on delivering bottom line value to my clients – not just top line as many online agencies focus on.

I have a large network of designers, developers, copywriters, translators, photographers and other specialists enabling me to handle all sorts of engagements whatever the scale.


  • Leadeship – team management, budget and P&L
  • Online strategy – cross channel, cross country, marketing, pricing, scalability, fulfillment, partners and technology selection.
  • Project management – large e-business implementations.
  • International e-commerce (Europe, Russia, China).
  • Traffic building – SEO, SEM, affiliate, email, display, social media, online PR etc.
  • Sales optimization –establishing and optimizing online sales – revenue & profit.
  • Demandware – development, platform migration, merchandising and general management.
  • Magento – development, platform migration, merchandising and general management.
  • Online video – production, distribution, tracking.
  • Analytics and split testing – traffic, webside, Cohort and profit analysis.

Happy clients:

More info on LinkedIn: http://www.linkedin.com/in/andersbn