Category Archives: Uncategorized

Google AdWords nu med Video

Posted on April 23, 2012 by abach

Så begynder Google at rulle deres Video Adwords teknologi ud. Video er et fedt medie til reklame, fordi du kan vise lyd, billeder og bevægelser på samme tid, hvilket giver en meget større forståelse for et produkt, end det man … Continue reading →

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Online video som sælger

Posted on April 20, 2012 by abach

Web-video, produktvideo, ehandelsvideo, kært barn har mange navne. En ting er sikkert; optimering af online salg vha. online video bevæger sig mere og mere fra “nice to” til “need to”. Dette hænger helt sikker sammen med den efterhånden store dokumentation … Continue reading →

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Ecommerce videos – damn interesting!

Posted on July 27, 2010 by abach

The last year when looking through new trends within ecommerce, I always stumble upon ecommerce video as an exceptionally growing activity in US. RecentlyI have found a couple of interesting and free reports on the subject of ecommerce video. Invodo.com … Continue reading →

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Corporate Social Networks, works?

Posted on March 7, 2010 by abach

From time to time I have meetings with so-called social media consultants. When discussing new initiatives for my company one of the suggestions are often to build a corporate community or corporate social network existing of members contributions, discussions and … Continue reading →

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View-through vs. Click-through

Posted on December 10, 2009 by abach

View-throughs (VT) are great when discussing with your boss! You can show a kick-ass campaign with a tiny tiny cost per acquisition (CPA). The problem is that it is, that 10 VT sales are not always the same as 10 … Continue reading →

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The unclicking crowd

Posted on November 7, 2009 by abach

According to a new study only 16% of the online population accounts for almost all banner clicks. Seth Godin has a comment on it here. That is exactly why we need new ways of accrediting online media channels. A good attribution … Continue reading →

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TraceWorks and Attribution Management

Posted on November 4, 2009 by abach

TraceWorks asked in their Dojo which tool we would love to see in Headlight. Which tool can dramatically improve our performance? My answer is Attribution Management. I would LOVE to see a Danish provider participate in the race for developing the … Continue reading →

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A.Bach at Emetrics

Posted on September 29, 2009 by abach

In October I’m going to Stockholm to talk at Emetrics . Here I will present a case study on Telia Broadband in Denmark together with Steen Rasmussen from IIH Nordic. Personally I’m looking forward to go there and meet a … Continue reading →

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