Comments for A.Bach's Blogus

Comment on Google AdWords nu med Video by abach

abach — Tue, 24 Apr 2012 08:01:58 +0000

Hej Kristian

Det betyder formentlig, at videoerne ikke er synlige som videoer, og du har ikke fået noget SEO-juice ud af det. Men siderne er vel synlige i det almindelige resultat (altså uden video-thumbnail)?

For at du ikke skal ærge dig alt for meget, kan jeg dog løfte sløret for et rygte jeg har snuset op. Det ser ud til, at Google lige så stille faktisk begynder at indeksere YouTube-videoer der hvor de er indlejret – har dog ikke set det i Danmark.

http://www.reelseo.com/embedded-youtube-indexed-google/

Jeg har tænkt mig at skrive en post om det, når vi ved lidt mere.

Comment on Google AdWords nu med Video by Kristian

Kristian — Mon, 23 Apr 2012 17:20:02 +0000

Spændende…Det skal da helt klart prøves af.

Jeg blev dog noget overrasket over at Google ikke indekserer sider med embedded YouTube-video. Har indlejret mange videoer på produktsider, men det betyder vel at de ikke er synlige ved søgninger. Æv æv. Det var ikke hensigten.

Comment on Ecommerce videos – damn interesting! by Russ Somers

Russ Somers — Sat, 31 Jul 2010 03:00:18 +0000

Anders,

Thank you for the callout and link to Invodo’s recent whitepaper. We’re learning more every day as we work with our clients. As we have new research I’ll mention it to you, and feel free to keep an eye on http://www.invodo.com/html/blog/ – a lot of our findings show up there first.

I’d agree that the potential conversion rate increase is more than 30%. We have clients who have seen more than twice that. There’s some secret sauce there as we’ve learned a lot, but the net is that the video needs to be purpose-driven, focus on features and benefits, designed to connect directly with the customer, and merchandised in the right location on the purchase path. It has a lot in common with good in-store merchandising and service – the right salesperson with the right information in the right place at the right time.

Thank you again for the shout-out!

Russ Somers, Invodo

Comment on TraceWorks and Attribution Management by Kasper

Kasper — Tue, 29 Dec 2009 15:08:04 +0000

get yourself a new agency then

It is possible to track the activity path prior to the last click. As you mention the last click often comes from Google. But the path (or tail) of post last clicks activity tells you much more useful information.

Comment on View-through vs. Click-through by Kasper

Kasper — Tue, 29 Dec 2009 14:56:16 +0000

We have never paid much attention to VT sales due to the same reasons you have already mentioned. Sometimes though I use VT sales as an extra parameter on specific niche medias – but only as an vague guideline. Some 3party hosting system, like Adform, is able to distinguish between standard banner impressions and actual banners shown in the active window of the browser. If you use such a hosting system then it makes more sense to trust in VT sales. But it is still too easy to cheat the setup, and I would never recommend any one making cpo deals on VT sales – unless they sell space rockets or drilling rigs.

Comment on View-through vs. Click-through by uberVU - social comments

uberVU - social comments — Fri, 11 Dec 2009 16:31:21 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by andersbn: New blog post: View-through vs. Click-through http://bit.ly/7brwD9…

Comment on View-through vs. Click-through by Anders Bach

Anders Bach — Fri, 11 Dec 2009 07:48:08 +0000

I reached out for the heavy artillery a called the fearless Traceworks. We will work out an attribution model and hopefully get a little more grip of realities. Thanks!

Comment on View-through vs. Click-through by Morten E. Wulff

Morten E. Wulff — Thu, 10 Dec 2009 23:18:14 +0000

Have you talked to Ulrik and Martin @ TraceWorks about it?

Comment on Sølvsteen går i kødet på traditionelle jobannoncer by Anders Midtgaard

Anders Midtgaard — Sun, 14 Sep 2008 10:19:23 +0000

I betragtning af hvor meget man investere i de her medarbejdere, ville det da være en god ide at gøre sig mere umage, og have mere medierigdom i sine jobannoncer. Til slut er det jo også alt for dyrt at annoncere, godt at der er kommet gratis alternativer for jobannoncer.

Comment on No Cure No Pay by Joackim Penti

Joackim Penti — Thu, 10 Jul 2008 23:35:25 +0000

Hej gutter, det ser godt! Jeg vil gerne tale med jer asap. Skal bruge en hånd med et par ting vi drøftede for længe siden.

De bedste hilsner

Joackim Penti
Jomito.com